Brief:

Ram REV is the first-ever Ram electric truck. Our goal was to prioritize a cinematic experience to convey the revolutionary nature of this electric vehicle. Dynamic motion graphics were chosen to capture attention, visually tell the story of innovation, and enhance the brand image.

By infusing a movie trailer feeling instead of a classic email approach, we aim to create shareable content that not only showcases the Ram REV’s features but also generates excitement and anticipation among our audience.