Brief:

Elevating the essence of Caribbean culinary delights, the Chubby’s Jamaican Kitchen packaging project involved crafting labels for a diverse line of bottled hot sauces and powdered spice mixes. The challenge was to capture the bold flavors of Jamaica, featuring enticing variations like papaya guava, mango, and classic jerk seasoning.

The design concept focused on vibrant visuals, with a tropical color palette reflecting the lively spirit of the Caribbean. Each label communicates the distinct personality of the flavor, making it a visually appetizing addition to any shelf. The result is a packaging design that not only enhances product visibility but also celebrates the authentic taste of Chubby’s Jamaican Kitchen.